UX Design | Final Compilation & Reflection

22.9.2025 - 16.11.2025 || Week 1 - Week 8
Yong Zhen Xing || 0359473
UX Design || Bachelor of Design (Honours) in Creative Media / Taylor's University
Final Compilation & Reflection

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Contents

1. Instructions

2. Weekly Progresses
            Final Outcome

3. Reflection

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Instructions

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Weekly Progresses

For our group project, we are to improve an user experience for an already existing problem. Throughout the project, we would need to conduct interviews, understand the problems and create a viable solution for our selected problem.

Week 1

After we found our own groups, we were given the time to discuss on what topic we would like to go for. After doing a bit of researching and discussing, we manage to come up with 6 ideas as shown below. After discussing with the lecturer, he mixed some of the ideas into 1 as they were all similar to a degree. In total, we had 3 ideas we could choose from ; a mall app that gives you directions and information, an app to track nearby restaurant with available seats as well as a tracking to find your car in parking areas better, and a traffic alert app that tells you area that are currently heavy in traffic or have bad weather.

fig 1.1, Week 1 Ideation (25/9/2025)

After more discussions, we decided to make work on the mall app. Since we needed to improve the user experience of a mall, we also needed to choose a not so popular mall to make it work. Later in that week, we decided to go for LalaPort as that mall is often a ghost town and lacks visitors.

Week 2

We then worked on our project topic, issues and goals which can be seen below. Most of this points were from past experience and speculation. Some of our group members has also never been to the mall. 

fig 2.1, Project Topic, Issues and Goals (1/10/2025)

After getting feedback from the lecturer, he suggested that we visit the mall in the week so then we will find out the problems of said mall. We then create a plan to go to LalaPort for the upcoming Saturday to find out more on the mall.

Saturday Lalaport Research

fig 2.2, Our Group at Lalaport (4/10/2025)

Digital Map :

We also recorded ourselves trying to use the directory. Which can be seen below. It was honestly a sluggish, slow, confusing mess.

fig 2.3, Digital Directory In Lalaport (4/10/2025)

fig 2.4, Trying to use the Digital Directory in Lalaport (4/10/2025)

On top of slow digital directory, the QR shown on the map also takes you to their own website. Loading into the website takes about a solid minute which is not only a long time, but the opened site also doesn't show much other than where you currently are and how to get there. There are no stores around mentioned so you can't keep track on where you are, on top of that the speed slider below goes too fast to even keep up (I didn't even play it at max speed!). This demo can be shown below.

fig 2.5, Trying to use the Digital Directory in Lalaport (4/10/2025)

Physical Map :

Other than the digital map, we also find out that the information on the map is outdated and it is harder to find newer stores that just recently open. On top of that, older stores that are already closed are also mentioned in the map which makes it even more confusing and misleading.

fig 2.6, Physical Map For Specific Floors (4/10/2025)

The directions for certain places of the mall could also sometimes be confusing and overwhelming depending on where you are on the mall.

fig 2.7, Arrow Directions (4/10/2025)

After visiting lalaport, we have a new idea other than making an app, where the directory become more easy to use by the user and it opens the same map view on the LaLaPort app/web version. An addition to that, the directory would be real-time so you always know where you are. Other than that, we will redesign the directory and app UI using consistent icons, colors, and typography.

Week 3 - 4

After discussing with our lecturer, we worked on the interview question and then showed him our rough draft. After receiving some feedback, we continue to adjust and add necessary questions into the draft, which can be seen below. We needed to ensure our questions was continuous and not have a yes/no questions. We also needed 5 user personas in total.

fig 3.1, Interview Questions (9/10/2025)

After creating the questions, we then begin having interview with people who have visited LalaPort before. Over the week, we spent time contacting people and interviewing them. The full transcript for each interview can be seen below.

fig 3.2, Interview Transcript (22/10/2025)

Week 5

Afterwards, we needed to create affinity mapping from the 5 interviews we have conducted. The image below shows the affinity map.

fig 4.1, Affinity Map (22/10/2025)

After discussing with our lecturer, he told us that the affinity map is too clean and we should embrace chaos. We should use the same colour note for each interview so that we can see what is common and different amongst people.

Week 6

From the last feedback session, we updated the affinity map accordingly. However the map is still too clean. The 'I' statements were also a bit too long. We should make is shorter and straight to the point.

fig 5.1, Affinity Map Updated (30/10/2025)

We also needed to make a HMW statements following our notes from the interview. Below shows the questions that was made by me and my team members.

fig 5.2, How Might We Statements (30/10/2025)

Week 7
This week, we worked on the affinity map once again as well a stakeholder map.

fig 6.1, Affinity Mapping Revised (6/11/2025)

fig 6.2, Affinity Mapping Revised (6/11/2025)

We also have done our 3 User Persona. However, after some feedbacks with the lecturer (which can be seen on fig 6.3), we need to make quite a few adjustments to it. Such as making a primary, secondary, and tertiary personas with each its own purpose.

fig 6.3, User Persona 1 with Feedback (6/11/2025)

fig 6.4, User Persona 2 with Feedback (6/11/2025)

fig 6.5, User Persona 3 with Feedback (6/11/2025)

Week 8

This week, we updated our user persona following the last session's feedback. However we didn't consult this week as we were busy with the class activity which can be seen below. The questions are taken from the HMW questions from week 6 and we were supposed to narrow down our findings so that we can work on our user journey map.

fig 7.1, Class Activity 1 (13/11/2025)

fig 7.1, Class Activity 2 (13/11/2025)

fig 7.3, Class Activity 3 (13/11/2025)

Week 9

This week we showed our proposal slide to the lecturer before submitting. Most of the content there was already good, we just needed to adjusted a little before submitting. Below shows our presentation deck.

fig 8.1, Proposal Presentation Deck (23/11/2025)

Week 10

As last week we were working on the presentation deck. This week we didn't have much progress. This week, we begin working on the prototype.

Week 11

This week I spent some time working on the homepage of the app which can be seen below. Our next task is to consider adding a way to showcase how our app will be used whether that be through drawing or a demo.

fig 9.1, My Homepage Design (4/12/2025)

Week 12

This week, I went and recorded and edited a demo on how a user would use our app.

fig 10.1, Video Editing (17/12/2025)

fig 10.2, Lalaport App Demo (17/12/2025)

Week 13-14

For the next 2 weeks, we worked on refining the app even after the presentation. Many things needed to be changed after the presentation such as the app's inconsistent typography, colouring and sizing. The presentation slides could also be changed to make it flow better.

fig 10.2, Presented Presentation Deck (18/12/2025)

Final Outcome

fig 12.1, Figma Final App - Lalaport Super Mall App (4/1/2026)

fig 12.2, Final Presentation Deck (4/1/2026)

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Reflection

Throughout the 14 weeks of this module, me and my group has been tasked to make an app that aims to help to fix the current problem with the Lalaport's mall. Throughout, I have learned many things, mainly the process of understanding and developing something. All of the process throughout the project made sense and throughout, I see the positive outcomes of performing each task. From the visiting research, interviewing, user persona, affinity mapping and prototyping, each task benefit from the last which was quite interesting. Now I know the process of developing something as simple as an app.

When it came to discussing and planning with my group members, I am fortunate enough to have members who can not only contribute their parts, but share their ideas as wells. We experimented with different ideas and concepts before only reaching to a conclusion.

The hardest part of this module is probably managing time as we had many other modules to work on as well. Other than that, the designing process of the app was also quite tricky as we had to made sure everything was seamless and matching with each other. Overall however, I think that this has been a beneficial module that has helped me to understand user experience better.

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