UX Design | Task 1 : Individual Report (Exercises)

22.9.2025 - 16.11.2025 || Week 1 - Week 8
Yong Zhen Xing || 0359473
UX Design || Bachelor of Design (Honours) in Creative Media / Taylor's University
Individual Report (Exercises)

---

Contents

1. Instructions

2. Task 1 : Individual Report 
            Final Outcome

3. Reflection

---

Instructions

---

Task 1 : Individual Report

For our group project, we are to improve an user experience for an already existing problem. Throughout the project, we would need to conduct interviews, understand the problems and create a viable solution for our selected problem.

After we found our own groups, we were given the time to discuss on what topic we would like to go for. After doing a bit of researching and discussing, we manage to come up with 6 ideas as shown below. After discussing with the lecturer, he mixed some of the ideas into 1 as they were all similar to a degree. In total, we had 3 ideas we could choose from ; a mall app that gives you directions and information, an app to track nearby restaurant with available seats as well as a tracking to find your car in parking areas better, and a traffic alert app that tells you area that are currently heavy in traffic or have bad weather.

fig 1.1, Week 1 Ideation (25/9/2025)

After more discussions, we decided to make work on the mall app. Since we needed to improve the user experience of a mall, we also needed to choose a not so popular mall to make it work. Later in that week, we decided to go for LalaPort as that mall is often a ghost town and lacks visitors.

We then worked on our project topic, issues and goals which can be seen below. Most of this points were from past experience and speculation. Some of our group members has also never been to the mall. 

fig 1.2, Project Topic, Issues and Goals (1/10/2025)

After getting feedback from the lecturer, he suggested that we visit the mall in the week so then we will find out the problems of said mall. We then create a plan to go to LalaPort for the upcoming Saturday to find out more on the mall.

Saturday Lalaport Research

fig 2.1, Our Group at Lalaport (4/10/2025)

Digital Map :

We also recorded ourselves trying to use the directory. Which can be seen below. It was honestly a sluggish, slow, confusing mess.

fig 2.2, Digital Directory In Lalaport (4/10/2025)

fig 2.3, Trying to use the Digital Directory in Lalaport (4/10/2025)

On top of slow digital directory, the QR shown on the map also takes you to their own website. Loading into the website takes about a solid minute which is not only a long time, but the opened site also doesn't show much other than where you currently are and how to get there. There are no stores around mentioned so you can't keep track on where you are, on top of that the speed slider below goes too fast to even keep up (I didn't even play it at max speed!). This demo can be shown below.

fig 2.4, Trying to use the Digital Directory in Lalaport (4/10/2025)

Physical Map :

Other than the digital map, we also find out that the information on the map is outdated and it is harder to find newer stores that just recently open. On top of that, older stores that are already closed are also mentioned in the map which makes it even more confusing and misleading.

fig 2.5, Physical Map For Specific Floors (4/10/2025)

The directions for certain places of the mall could also sometimes be confusing and overwhelming depending on where you are on the mall.

fig 2.6, Arrow Directions (4/10/2025)

After visiting lalaport, we have a new idea other than making an app, where the directory become more easy to use by the user and it opens the same map view on the LaLaPort app/web version. An addition to that, the directory would be real-time so you always know where you are. Other than that, we will redesign the directory and app UI using consistent icons, colors, and typography.

After discussing with our lecturer, we worked on the interview question and then showed him our rough draft. After receiving some feedback, we continue to adjust and add necessary questions into the draft, which can be seen below. We needed to ensure our questions was continuous and not have a yes/no questions. We also needed 5 user personas in total.

fig 3.1, Interview Questions (9/10/2025)

After creating the questions, we then begin having interview with people who have visited LalaPort before. Over the week, we spent time contacting people and interviewing them. The full transcript for each interview can be seen below.

fig 3.2, Interview Transcript (22/10/2025)

Afterwards, we needed to create affinity mapping from the 5 interviews we have conducted. The image below shows the affinity map.

fig 3.3, Affinity Map (22/10/2025)

After discussing with our lecturer, he told us that the affinity map is too clean and we should embrace chaos. We should use the same colour note for each interview so that we can see what is common and different amongst people.

Back to Top ↑

---

Feedback

Back to Top ↑

---

Reflection

Back to Top ↑

---

My Other UX Design :

Task 1 : Individual Report (Current)

Task 2 : User journey map report

Task 3 : Group Presentation

Final Project : Prototype