YONG ZHEN XING (0359473)

18.11.2025 - 30.12.2025 || Week 9 - Week 14 Yong Zhen Xing || 0359473 Art Direction || Bachelor of Design (Honours) in Creative Media / Taylor's University Final Project : Art Guide with Outcome + Project 2 Contents 1. Instructions 2. Art Guide 3. Final Project           Final Outcome 4. Reflection Instructions Art Guide While working on our interactive comic, we also needed to create an art guide where basically we explain some of the rules required and what to stick to when making the comic. It basically serves as our guideline. This guide basically can range from doing the marketing to doing the concept designs for interactive comic. We split the art guide to 5 parts and those are Branding & Merchandise, Social Media, Animation Art, Interactive and Entertainment First, I worked on the cover page for the art guide. To make it easy for each of us to edit, we made each page on Canva. So I challenged myself to make a somewhat interesting cover page with...

30.9.2025 - 18.11.2025 || Week 2 - Week 9 Yong Zhen Xing || 0359473 Art Direction || Bachelor of Design (Honours) in Creative Media / Taylor's University Project 1 : Proposal Contents 1. Instructions 2. Project 1 : Proposal          Final Outcome 3. Reflection Instructions Project 1 : Proposal Our goal for project 1 was to create an art direction concept that can respond to a real-world community problem that aligns with the United Nation Sustainable Development Goals (SDGs). This project will also be a on-going project until the final project. Our project can range from having a social campaign to having a game concept, as long as it's based on our decided specialization.  We first looked into the different SDGs that we could choose from. After researching on some SDGs, such as Quality Education, Life Below Water and Life On Land, we ended up selecting Quality Education as it's a concurrent problem to the younger generation these days that are more ex...

23.9.2025 - 28.10.2025 || Week 1 - Week 6 Yong Zhen Xing || 0359473 Art Direction || Bachelor of Design (Honours) in Creative Media / Taylor's University Exercises Contents 1. Instructions 2. Exercises          Final Outcome 3. Reflection Instructions Exercises For our group exercise, we needed to select a creative company that aligns with our specialization such as Graphic Design or Entertainment Design and research about them. We then present a cohesive company profile addressing four sections which are :  Business & Industry Overview Production Structure & Pipeline How Art Direction Fits Within the Production Art Director Profile: Roles & Scope As this is a group project, each member would take 1 part. With how our group has a mix of specializations (Graphic Design, UI/UX, Digital Animation and Entertainment Design) we just decided to go for a game studio as it is something we would like to explore. After that decision, we start looking ...