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Art Direction | Project 1

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30.9.2025 - 18.11.2025 || Week 2 - Week 9 Yong Zhen Xing || 0359473 Art Direction || Bachelor of Design (Honours) in Creative Media / Taylor's University Project 1 : Proposal Contents 1. Instructions 2. Project 1 : Proposal          Final Outcome 3. Reflection Instructions Project 1 : Proposal Our goal for project 1 was to create an art direction concept that can respond to a real-world community problem that aligns with the United Nation Sustainable Development Goals (SDGs). This project will also be a on-going project until the final project. Our project can range from having a social campaign to having a game concept, as long as it's based on our decided specialization.  We first looked into the different SDGs that we could choose from. After researching on some SDGs, such as Quality Education, Life Below Water and Life On Land, we ended up selecting Quality Education as it's a concurrent problem to the younger generation these days that are more ex...
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Design Collaborative Practice | Task 1 : Empathy Map & Problem Statement

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22.9.2025 - 24.10.2025 || Week 1 - Week 5 Yong Zhen Xing || 0359473 Design Collaborative Practice || Bachelor of Design (Honours) in Creative Media / Taylor's University Empathy Map & Problem Statement Contents 1. Instructions 2. Task 1 : Empathy Map & Problem Statement          Final Outcome 3. Feedback 4. Reflection Instructions Task 1 : Empathy Map & Problem Statement For our task 1, we needed to have a empathy map alongside a problem statement as part of our planning for our board game redesign. To do that, we first need to identify our user personas as that would dictate what people should be expect in a board game and whether the current version of the selected board game looked interesting enough to further develop. Throughout our progression of this project, our expected final outcome is to produce a full board game that showcases good visual and physical design alongside have a good user experience. For our first week, we were briefed o...
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UX Design | Task 1 : Individual Report (Exercises)

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22.9.2025 - 16.11.2025 || Week 1 - Week 8 Yong Zhen Xing || 0359473 UX Design || Bachelor of Design (Honours) in Creative Media / Taylor's University Individual Report (Exercises) Contents 1. Instructions 2. Task 1 : Individual Report                Final Outcome 3. Reflection Instructions Task 1 : Individual Report For our group project, we are to improve an user experience for an already existing problem. Throughout the project, we would need to conduct interviews, understand the problems and create a viable solution for our selected problem. After we found our own groups, we were given the time to discuss on what topic we would like to go for. After doing a bit of researching and discussing, we manage to come up with 6 ideas as shown below. After discussing with the lecturer, he mixed some of the ideas into 1 as they were all similar to a degree. In total, we had 3 ideas we could choose from ; a mall app that gives you directions and info...
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Art Direction | Exercises

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23.9.2025 - 28.10.2025 || Week 1 - Week 6 Yong Zhen Xing || 0359473 Art Direction || Bachelor of Design (Honours) in Creative Media / Taylor's University Exercises Contents 1. Instructions 2. Exercises          Final Outcome 3. Reflection Instructions Exercises For our group exercise, we needed to select a creative company that aligns with our specialization such as Graphic Design or Entertainment Design and research about them. We then present a cohesive company profile addressing four sections which are :  Business & Industry Overview Production Structure & Pipeline How Art Direction Fits Within the Production Art Director Profile: Roles & Scope As this is a group project, each member would take 1 part. With how our group has a mix of specializations (Graphic Design, UI/UX, Digital Animation and Entertainment Design) we just decided to go for a game studio as it is something we would like to explore. After that decision, we start looking ...
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Design Exploration | Task 1 : Project Proposal

22.9.2025 - 19.10.2025 || Week 1 - Week 4 Yong Zhen Xing || 0359473 Design Exploration || Bachelor of Design (Honours) in Creative Media / Taylor's University Task 1 : Project Proposal Contents 1. Lectures 2. Instructions 3. Reflection Lectures Back to Top  ↑ Instructions Task 1 : Project Proposal Back to Top  ↑ Reflection Back to Top  ↑ My Other Design Exploration : Task 1 : Project Proposal (Current) Task 2 : Project Development Task 4 : Final Project
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Environment Design | Final Project : Complete Environment Design Bible

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14.7.2025 - 3.8.2025 || Week 13 - Week 15 Yong Zhen Xing || 0359473 Environment Design || Bachelor of Design (Honours) in Creative Media / Taylor's University Final Project : Complete Environment Design Bible Contents 1. Lectures   (Links to the Exercises Page) 2. Instructions 3.  Complete Environment Design Bible      Final Outcome 4. Reflection Instructions Complete Environment Design Bible For our final project, we needed to now 3D model either the interior or the exterior of our designs. Afterwards, we are to compile the 3D model as well as our project 1 and project 2 into 1 complete environment design bible. I have decided to go for my exterior design as I liked it more than my interior. I first begin by blocking out my design, which can be seen progressively below. fig 1.1, Building Structure Blockout (16/7/2025) fig 1.2, Blockout Progress 1 (26/7/2025) Making this window grill was tricky as you needed to adjust part of the vertex to make it make sense. Yo...
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